StreamingPayTVOTT
Global Streaming & OTT Platform
CRM Modernisation for Global Streaming & OTT Platform
CRM Modernization · React · Material UI · Legacy Rebuild
Rebuilt a legacy CRM from the ground up in React with Material UI, eliminating years of technical debt and delivering a scalable, modern platform for a global streaming operator — with zero disruption to live operations.
The Challenge
- —Legacy CRM built on an outdated stack with poor usability slowing daily operations
- —Limited scalability as the global subscriber base and team complexity grew
- —Technical debt accumulating with every new feature and release
- —Integrations with adjacent systems fragile and increasingly costly to maintain
What We Built
- —Full CRM redesigned and rebuilt in React with Material UI component library
- —Component-based architecture designed for long-term maintainability and scale
- —Intuitive navigation, improved data visibility, and streamlined team workflows
- —Technical debt fully eliminated with a clean, modern codebase
- —Rebuilt integration layer for cleaner connections to all downstream systems
The Outcomes
- —Modern, responsive CRM live in production with zero disruption
- —Technical debt eliminated across the entire platform
- —Faster feature development and release cadence post-delivery
- —Scalable architecture aligned to the long-term product roadmap
- —Teams operating on a platform they can build on, not around
Key Results
Full
CRM rebuilt
Zero
Disruption to live operations
Faster
Feature releases post-delivery
Tech Stack
ReactMaterial UITypeScriptNode.jsREST APIsPostgreSQLDocker
Ready to Build Something Like This?
Let's discuss how we can apply the same approach to your product.