Consumer TechHardwareGlobal
Fortune 500 Consumer Technology Brand
Customer Data Platform Unification for Fortune 500 Brand
CDP Transition · Data Engineering · Pipeline Unification
Audited, migrated, and unified a fragmented Customer Data Platform across all source systems — restoring data quality organisation-wide and unblocking marketing, analytics, and personalisation at scale.
The Challenge
- —Customer Data Platform fragmented across disconnected systems with no unified access layer
- —Data pipelines inconsistent across teams, producing conflicting data outputs
- —Data quality issues eroding trust in analytics and reporting
- —Marketing, personalisation, and customer engagement teams blocked by unreliable data
What We Built
- —Full audit of all data sources, pipelines, and downstream dependencies first
- —Migrated and transformed existing workflows into a modern, unified CDP
- —Built consolidated pipelines connecting all source systems into one reliable layer
- —Improved data quality at source, not patched downstream
- —Transition executed with zero disruption to live business operations
The Outcomes
- —Unified Customer Data Platform live in production
- —Data pipelines consolidated across all source systems
- —Data quality and consistency restored organisation-wide
- —Marketing, analytics, and personalisation teams fully unblocked
- —Foundation live for advanced analytics and personalised CX at scale
Key Results
Unified
Data pipelines across all systems
Zero
Business disruption during transition
Live
Analytics & personalisation
Tech Stack
PythondbtBigQueryApache AirflowSegmentTerraformGoogle Cloud
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